Campaign Impact: One Man's Judgement Day Response Creates Internet Buzz

While radio hosts and a slew of billboards declared May 21st the date of the Rapture, a man from Greensborough, North Carolina took it upon himself to say what was on everybody else's minds come May 22nd: "That was awkward." For $300, this image was featured on several local news stations and picked up by sites like Time, FailBlog, Vanity Fair, BuzzFeed and the Examiner--  to be Liked, Shared, Tweeted, emailed, and commented on by over 25,000 Americans who agreed that yes, that was awkward. 

 

About This Campaign

You may remember the slew of “May 21 – Judgment Day” billboards that popped up in communities across the country. This was the second or third time that this organization had proclaimed the date of the end of the world, and conveniently, they had a radio network and billboards to make these proclamations.

Problem is, the Bible actually says that no one can predict this, and these Judgement Days ads are an embarassment to the communities they're displayed in, and to Christianity in general.

The Design